Our Hospitality services
Every moment in your guest’s journey is either building loyalty or losing it.
At Global Edge, we help Japanese hotels and service businesses uncover the friction points international guests feel but rarely say.
Hospitality Audit Plan
Level 1
The Hospitality Audit Plan is a guest experience review designed specifically for Japanese hotels and service businesses welcoming international visitors. We evaluate your full service flow from the perspective of a foreign guest, identifying moments of confusion, missed expectations, and areas where trust may break.
This audit gives you a clear outside perspective on what guests are really experiencing—from booking to checkout. It helps uncover small issues that affect satisfaction, reduce direct bookings, or create unnecessary barriers.
It’s not about criticism. It’s about showing you what’s working, what’s unclear, and what can be improved with simple, strategic changes. For businesses that care about growth and international appeal, this is where the transformation begins.
Get Service Plan and Template as PDF
Audit Scope details
Small Ryokan / Guesthouse (1–20 rooms) ------------------- ¥50,000
Mid-size Hotel / Boutique (21–40 rooms) ------------------- ¥65,000
Large Hotel (41–100 rooms) ----------------------------------- ¥80,000
Luxury Resort (100+ rooms, multi-facility) ----------------- ¥100,000
Whats included
Mystery Guest Stay & Full Experience Evaluation: A 7-10 page PDF that highlights key friction points in your hospitality service flow, from the perspective of international guests. It includes clear section scoring, visual insights, and realistic recommendations that prioritize high-impact fixes first. Guest Journey map: Using global hospitality frameworks, we chart your guest’s full journey: booking, pre-arrival, arrival, in-stay, and checkout. This reveals exactly where expectations are broken or unclear, especially for guests unfamiliar with Japanese customs. Staff Interaction Review: We evaluate how your team handles foreign guests across the most critical touchpoints — from front desk greeting to concierge responses and restaurant service. This identifies gaps in language skills, cultural understanding, and hospitality soft skills. Website & Reservation Process Review: We test your reservation experience just like a foreign guest would — from your homepage to confirmation email. We assess usability, English support, speed, and trust factors that impact direct bookings and bounce rates. Room & Facility Quality Evaluation: A detailed review of room features, cleanliness, signage, and amenities through a global traveler’s lens. We assess if international guests feel comfort, clarity, and convenience — or confusion and cultural mismatch. Review of Post-Stay Communication: We test if guests receive thank-you emails, review requests, or loyalty follow-ups after their stay. This identifies missed opportunities to build guest loyalty and increase return rates. Top Priority Improvement Recommendations: You’ll receive a 1-page summary listing the top 3–5 actions you should take immediately to boost satisfaction and improve operational efficiency for foreign guests. Online meetings: short meetings to report findings in a more natural matter (30min)
Audit & Mini Consulting Plan
Level 2
This plan combines our full guest experience audit with one month of personalized consulting to help you turn insights into real improvements. After evaluating your service from the perspective of an international guest, we guide you through the most important changes — like simplifying your booking flow, improving staff communication, or adjusting how your website and signage are presented to non-Japanese visitors.
You'll receive two strategy sessions, support by email or Slack, and customized materials like a staff quick training guide. It’s designed for hospitality teams that are ready to act, but want a clear plan and expert support instead of guessing.
We focus on what matters most — helping you make high-impact upgrades without overwhelming your team or overcomplicating the process.
Get Service Plan and Template as PDF
Audit Scope details
Small Ryokan / Guesthouse (1–20 rooms) ------------------- ¥90,000
Mid-size Hotel / Boutique (21–40 rooms) ------------------- ¥110,000
Large Hotel (41–100 rooms) ----------------------------------- ¥130,000
Luxury Resort (100+ rooms, multi-facility) ----------------- ¥150,000
Whats included
Personalized Strategy Sessions (2 calls): You’ll receive two strategy sessions tailored to your property’s unique challenges — the first to focus on immediate fixes and the second to check progress and provide further guidance. Sessions are structured but friendly, and include notes with clear next steps. On-Demand Q&A support (during the support period): Ongoing Q&A support via Slack or email. Use this for quick feedback on staff communication, email edits, signage questions, or progress check-ins between meetings. Strategic fixes - Guest Communication Upgrade Email Flow Support: We review and help improve your most important guest emails — especially pre-arrival, confirmation, and post-stay follow-ups. You’ll receive copy suggestions and editable templates tailored for foreign guest clarity and trust. Strategic fixes - Website Guidance & Booking Flow Clarity: We’ll help you fix confusing or unclear parts of your website that affect foreign guests. This may include suggested language changes, layout adjustments, or direct booking improvements based on your audit results. Strategic fixes - Custom Staff Training Quick Sheet: A concise, printable 1–2 page guide designed for your frontline staff. Includes: How to welcome foreign guests, Phrases to use at check-in, in-room, and during checkout, Cultural do’s & don’ts, Quick reminders to avoid service mistakes Growth Roadmap with quick 3 wins: At the end of the consulting period, you’ll receive a short roadmap of suggesting 3 quick improvements that can be implemented right away. Fast action = fast results such as building email flows, creating a review system, or launching a simple ad campaign — so your growth doesn’t stop after the audit.
Full Growth Plan
Level 3
The Full Growth System is our complete support solution for hospitality businesses that are ready to grow beyond just improvements. It combines the full audit with smart digital upgrades, including guest communication systems, ad campaigns, and AI-powered automation.
This service is ideal for properties that want to attract more foreign guests, streamline operations, and create a system that continues working even when staff are offline. We don’t just point out what needs fixing — we help you build the tools to fix it, scale it, and sustain it.
From the moment a guest discovers your property to the moment they leave a review, the Full Growth System ensures that every part of the journey is clear, consistent, and conversion-focused.
Get Service Plan and Template as PDF
Audit Scope details
Small Ryokan / Guesthouse (1–20 rooms) ------------------- ¥300,000
Mid-size Hotel / Boutique (21–40 rooms) ------------------- ¥400,000
Large Hotel (41–100 rooms) ----------------------------------- ¥500,000
Luxury Resort (100+ rooms, multi-facility) ----------------- ¥600,000
Whats included
Everything in the Audit + Mini Consulting Plan: You receive the full guest journey audit, strategy sessions, custom staff training guide, guest communication upgrades, and a 3-win action roadmap — giving you a strong operational base to grow from. Full Email Marketing System Setup: We design and build your complete guest email journey Pre-arrival introduction emails Automated check-in reminders Post-stay thank you + review requests Loyalty and return guest promotions Digital Advertising Campaign Launch: We craft and launch data-backed campaigns to attract your ideal foreign guests. Includes copywriting, visual layout examples, and audience targeting strategy for direct bookings via Google Ads and Instagram/Facebook. AI Chatbot & Guest Messaging Automation: We integrate a smart multilingual chatbot onto your website to handle 24/7 inquiries, FAQs, and booking-related questions — reducing staff workload and improving response time. Includes full chatbot flow design, auto-reply message sets, and guidance for future expansion. Performance Tracker & Optimization Dashboard: We provide a custom Google Sheet or Notion dashboard to monitor key KPIs: Booking source breakdown (OTA vs direct) Email open/click rates Ad performance (CTR, ROAS) Review scores & guest feedback trends
We help you ...
build a guest journey that makes people book directly, not through commission-heavy platforms
modernize your service for international guests, without changing your brand or how your staff work
reduce your staff’s time spent answering English emails and repeat questions by up to 80%.
Our Hospitality services
Every moment in your guest’s journey is either building loyalty or losing it.
At Global Edge, we help Japanese hotels and service businesses uncover the friction points international guests feel but rarely say.
Global Edge is your trusted partner in the hospitality industry, dedicated to enhancing service quality through comprehensive audits. Our expert evaluates every aspect of your hospitality services, ensuring that you meet and exceed industry standards. With a focus on delivering exceptional guest experiences, we help you identify areas for improvement and implement effective solutions. Choose Global Edge reliable insights and a commitment to excellence in hospitality.
Quick Links
@2025 Global Edge. All rights reserved